Email & SMS Marketing Specialist
Location: Remote
We are looking for a data-driven and strategic Email & SMS Marketing Specialist to develop, execute, and optimize campaigns that drive customer engagement, retention, and revenue. In this role, you will take ownership of our email and SMS marketing efforts, leveraging audience segmentation and lifecycle strategies to deliver personalized messaging. If you have a strong analytical mindset, expertise in platforms like Klaviyo, and a passion for crafting high-performing campaigns, we want to hear from you!
Key Responsibilities:
Plan, implement, and optimize email and SMS campaigns to enhance customer relationships and maximize conversions.
Utilize audience segmentation and lifecycle marketing strategies to deliver targeted, high-impact messaging.
Analyze campaign performance metrics and apply data-driven insights to improve engagement and ROI.
Manage and scale email and SMS channels, ensuring alignment with broader marketing objectives.